Case Studies 2011/2012

Bursting with fresh ideas through innovative idea-generation techniques and unencumbered by traditional ways of thinking, PAULEY works within a wide range of sectors, bringing the benefits of design-led innovation to companies in the UK and beyond. Although a great deal of our work is carried out in confidence, some of the most recent projects we've been involved with are shown below to give you a flavour of what we do:

Pulsar Instruments Plc is a world leader in noise measurement systems and technology. It produces easy-to-use, robust and accurate sound level instruments that comply with the latest industry standards.

The company wanted a more effective way to communicate the benefits of its products to potential customers; helping it stand out from competitors with a high-tech brand image. Pulsar also wanted a fresh look for its website and marketing materials to better communicate the quality of its offer to customers.

PAULEY offered a full 3D modelling service, creating digital product demonstrations that could act as a valuable resource for the company's sales force and virtual training facility. The company took full advantage of PAULEY's photo-shoot service, benefiting from crisp and clear new visuals for promotional and marketing purposes.

Somerset House Trust was established in July 1997 to conserve and develop the historic and beautiful Somerset House in London, and the open spaces around it, for the public. However, inside the building is a complex maze of corridors and rooms, all confusingly connected by staircases and lifts. Visitors continually had problems finding their way round which meant staff were constantly having to direct lost newcomers.

After analysing the situation in search of innovative solutions, PAULEY decided to take Somerset House staff out of the problem, freeing them up to get on with work. We produced an interactive 3D layout of the floor-plan for the Somerset House website and for interactive screens within the building.

The result was that new visitors could navigate by themselves, always getting to the right office. What's more, staff were free to get on with work rather than helping visitors round the maze of corridors.

Clayton is among the world's leading rail haulage companies. The company is global market leader for provision of locomotives in above and below ground applications. Clayton came to PAULEY for advice on enhancing its brand image and making better use of its multi-media resources for engaging employees and customers with the Clayton message and sales proposition.

PAULEY created a suite of recommendations to help Clayton improve the strength of its brand image, engage customers more effectively and improve its training capabilities through 3D digital modelling. They also took receipt of several new cutting edge locamotive designs which they were delighted with.

In particular, PAULEY recommended a multi-media DVD featuring a comprehensive range of interactive promotional tools for the Clayton sales force to use at exhibitions, on the road and in the office. By digitally modelling the company's range of locomotives, PAULEY offered interactive training modules aimed at keeping customers and staff better informed and up-to-date.

Recommendations for changes to the company's colour-scheme, promotional materials strategy and a new Lifecycle Management facilities offer Clayton the power to capitalise further on the strength of its pioneering global brand.

Metso is among the world's biggest suppliers of services and technology for industries ranging from paper-making through to mining, construction and power generation. The company is focussed on helping its partners increase productivity, profitability and environmental quality.

The company approached PAULEY in a bid to make better use of its existing multi-media resources for marketing and sales purposes. Using its expertise in digital strategy, PAULEY created a range of promotional tools.

These tools included an email newsletter management system, integrated interactive video and 3D animations for Metso's in-house and online magazine, interactive training facilities, a social media management facility, a product simulation portal and a new opportunity to offer a high return Lifecycle Management package to its existing clients.

By using its industrial design and 3D digital modelling expertise, PAULEY created striking conceptual designs to help Metso reinforce its cutting-edge approach and industry-leading status. Together, PAULEY's work empowers Metso to take its promotional activities to the next level.

Launching at the World Future Energy Summit 2012, Marine Solar Cells 2 (MSC2) are a hybrid solar and wave energy generator with the unprecedented ability to establish photovoltaic power generation off-shore.

In much the same way as the Solar Cucumber, PAULEY visualised the design from concept drawings. Once again, designer Phil Pauley's innovative approach to energy attracted considerable press interest, including publication in the London Metro newspaper.

Solar Sail Drones (SSDs) are among the latest innovative concept designs by PAULEY. The unmanned energy generating sailing boats are designed to be autonomous, using GPS location systems, solar, wind and hydro-electric power.

Visualised in various situations, including a sunset scene, PAULEY's visuals of the SSDs are used in marketing media, presentations, and online. The rendered images have helped industrial designer and innovator Phil Pauley to draw interest in the design from a range of specialists in the maritime industry.

The Crossbow Superbike by Phil Pauley is designed for the road, but based on track bikes. The Protector is a unique superbike lifting canopy. Designed to add safety to the rider during crash situations, the canopy provides a vision of the future of motorcycle travel, as it strives to meet ever-stricter safety demands.

After an innovation workshop session, PAULEY visualised the design of the bike and lifting canopy in order to easily communicate how the lifting canopy could work, as well as showcase the unique design features of the bike.

Eurostar International is responsible for maintaining all the Eurotunnel train stock travelling from England to France. Their engineering base in London employs NVQ level apprentices and a crew of experienced staff to maintain the stock. Every member of staff is required to undergo regular training sessions to ensure they maintain the skills required for the job.

This process can be costly, and tricky, as training has to take place on power cars that are currently in service, and are required on short notice to return to service.

After collaborating with Eurostar to find innovative ways around the problem, PAULEY stepped in with an interactive training solution, which would allow staff to be re-tested on various Critical Safety Exam's without the need for a real train. Saving time, money and difficult scheduling issues, the Interactive Training Program included an accurate, interactive 3D model of a Eurostar train power car.

Eurostar is now able to re-train staff more regularly, for less money, and in a more efficient and user friendly manner.

Gearbox manufacturer Allison Transmission was founded in 1915 and prides itself on its history of refining and improving the performance of its products. It had developed an innovative Vehicle Acceleration Control (VAC) transmission unit which would increase fuel efficiency at stop/start and on inclines.

However, the company struggled to show potential customers how the VAC system would work in practice. PAULEY produced a 3D animation to show how the system worked on a mechanical level during a delivery using a small truck.

Armed with an easy way to explain the system to customers, Allison Transmission was able to push ahead with a successful sales campaign for the VAC system. Our work for Allison Transmission highlighted the power of innovation to solve existing problems. Too often, the power of innovation to improve existing products or situations is overlooked. Something PAULEY passionately believes in correcting.

Solar Cucumbers are an innovative desalination plant design with the potential to help water-starved communities in coastal environments. Designed by Phil Pauley, the Solar Cucumber is a concept which is currently under development.

PAULEY created still images and a video animation after establishing the concept. Designer Phil Pauley's innovative solution to the water challenges facing the world was rewarded with publicity throughout the world and much interest from renewable energy companies.

Following on from the Solar Cucumber, Marine Solar Cells (MSCs) are a hybrid solar and wave energy generator with the unprecedented ability to establish photovoltaic power generation off-shore.

In much the same way as the Solar Cucumber, PAULEY visualised the design from concept drawings. Once again, designer Phil Pauley's innovative approach to energy attracted considerable press interest, including publication in the London Metro newspaper.

Cheshire Fire and Rescue came to PAULEY with a problem; how could they best explain to the public how to avoid fires caused through distractions whilst cooking.

After an initial consultation, we were able to develop a 3D animation based on a comic book-style. The distinctive animation illustrated how being distracted whilst cooking can lead to devastating consequences. Coupled with a voice performance, the animation created an innovative and high-impact piece of visual communications.

Cheshire Fire and Rescue now use the video in schools, and at public sessions to help raise awareness of fire safety in the kitchen.

The Public Arts Trust is a charity set up to improve the condition of public art in Milton Keynes, in particular its sculptures. The Public Arts Trust needed to increase awareness of its work among important public sector decision makers.

We stepped in with 3D logos, website development, video press releases and print designs. The result was enhanced recognition among the target audience thanks to a uniform brand identity. PAULEY's director Phil Pauley is a keen supporter of the arts and works to help the Public Arts Trust whenever he can.

Following our collaboration with PAT, we've taken a lead role in its PR campaign, promoting its work within the city and beyond.

The A3 Tablet Book design is the latest innovative concept from PAULEY, this time in the world of personal computing. A sense for what customers want is key to creating valuable ideas within the innovation process. With its extra large Dual format A3 screen, the Tablet is flexible and fast. Designed by Phil Pauley, the tablet is capable of folding in half to form a book or laptop, and can be laid flat to view video on the extra large screen. This gives users unparalleled ease of viewing.

In order to show the full range of functions of the book, Phil needed a fast and effective video, which could showcase what the tablet could do. We took Phil's design and created a 3D visualisation which showcased interaction with the user on this innovative design.

AV Network offers audio-visual exhibition services at major corporate stage shows, international product launches and presentations. When it came to attracting new business, the company wanted an attention-grabbing way to promote its unique modular stage design to clients on its exhibition stands.

We created a series of 3D images showcasing AV Network's unique stage design in their environment, along with a micro-site to suit the designs.

As a result, the company was able to convey an attractive sales message to potential customers who might otherwise have not understood the complex designs, giving an idea of how they would work in practice

The Eco Drive Monorail (EDM) was designed by Phil Pauley as a sustainable solution for the future of rail travel, allowing several trains to serve the same route. Phil used the PAULEY arm of his operations to visualise the conceptual design.

We produced several still images, as well as a video of the trains, and how they might work. The video is used online to generate interest through YouTube, and on the Phil Pauley site.

The visualisation has generated public interest in design and innovation, and is used at presentations on sustainability and eco design. Finding innovative ways to provide transport for the ever-growing urban populations around the world is a big challenge and one PAULEY is keen to tackle.

TCC specialises in supermarket retail marketing. It designs programmes to increase sales by improving the frequency and value of purchases in petrol and grocery retailers through connecting brands with new products. Customers often failed to see how the company's ideas might work in practice so it was keen to find a way to explain its programmes more clearly.

We developed an animated motion graphics presentation to bring TCC's existing projects and ideas to life.

TCC now uses the video worldwide. It has been translated into several languages and is used as the company's primary sales tool to educate customers about its services.

"Choose" Shoes divides a shoe into its two simple components, the sole and the base. These two components are offered as separate parts that are sold for a fraction of the cost of a single finished pair of shoes.

Phil needed to show how the flexible shoe would work when attached to a wide variety of soles but was asked to do this at a fraction of the cost of creating real prototypes. PAULEY found an innovative fix, using 3D animation which showed the shoe attaching to all of it sole components.

The video was used online to help generate interest from potential investors and public.

Gearbox manufacturer Allison Transmission was founded in 1915 and prides itself on its history of refining and improving the performance of its products. It had developed a Vehicle Acceleration Control (VAC) transmission unit which would increase fuel efficiency in buses at stop/start and on inclines. However, the company struggled to show potential customers how the system would work in practice.

PAULEY produced a 3D animation to show how the system worked on a mechanical level during a fictional bus route.

Armed with an easy way to explain the system to customers, Allison Transmission was able to push ahead with a successful sales campaign for the VAC system. The project highlighted the value that effective visuals bring to innovative engineering projects. PAULEY’s visuals allowed potential customers to see the full benefits the Allison system would bring.

Internationally-renowned vehicle manufacturer Skoda was due to appear at a series of exhibitions and motor shows but was concerned about the need to stand out from other manufacturers.

After meeting with Skoda's agents to discuss their needs, we created a motion graphics animation highlighting the benefits of a new range of vehicles to customers.

The presentation caught the eye of visitors to the Skoda stand and marked the start of a long-term collaboration between PAULEY and Skoda's Agents. PAULEY was then asked to mark the 20th birthday of Skoda’s membership of the Volkswagen Audi Group with another 3D animation.

UK fencing company Heras specialises in the design and manufacture of welded mesh fencing systems, self-raking railings, sports fencing systems, and swing and sliding gates. With the expansion of its business, it needed a new way to stay on top of training people looking to install its products.

After meeting with PAULEY, it was decided on a new 3D look for its nationwide Continual Professional Development (CPD) training presentations. PAULEY developed an innovative 3D presentation that Heras could use at up and coming CPD sessions.

The result of the collaboration was an innovative system that allowed their CPD to be delivered more effectively and be more engaging than before with a uniform message across the country.

The Bullet, a brand new design, was visualised by PAULEY. It offers an exciting glimpse of a future in which the buzz of motorbike racing is taken to a whole new level.

The innovative motorbike design, which incorporates wings and a turbine engine, was conceptualised in a bid to push forward concept design in motorcycle technology.

IT and virtualisation company Virtual Clarity had launched a website introducing its new site and services. The company offers customers Javascript, email campaigns and content management system services. However, it was not grabbing audience attention in exactly the way it wanted.

During discussions with PAULEY the Kent-based company opted for an online video to highlight how it could help other businesses.

By using the 3D animation to explain the company’s service offer, Virtual Clarity was able to create a more customer-focussed site.

International electronics company Murata Power Solutions (MPS) contacted PAULEY in search of a video for a promotional event. Murata supplies board-mount power systems and is the 4th largest supplier of power electronics, including DC-DC converters, AC-DC power systems, high-reliability power supplies, digital panel meters and data acquisition devices.

PAULEY’s designers worked collaboratively with MPS. Together, they developed a novel way of showcasing the benefits of the company’s latest electronic components using 3D animation and motion graphics. PAULEY incorporated a Rubik’s cube design into the video to highlight the size benefits of Murata’s components, along with its distinct approach to product development.

The result was an attention-grabbing video for the promo event that helped reinforce the MPS message in the minds of visitors. Once again, the work highlighted the value of visual imagery in communicating with customers.

The Wi-Fly is the first Semi Autonomous Public Transport Pod. It is also the first personalized public and private transportation device that requires the driver to stand.

Designed by PAULEY director Phil Pauley, the Wi-Fly was designed to fill the current gap in personal-public transportation. The concept visualisations were done by PAULEY and were rendered to match the branding of the Phil Pauley site.

Using PAULEY's visuals, Phil is seeking financial investment to develop the concept.

Aquos Yachts design and manufacture luxury super-yachts. Its latest yacht, the 45-metre Big Fish, had returned from a trip to Antarctica and the company was keen to highlight its versatility to potential customers while capturing their sense of adventure.

PAULEY created a video edit of the company’s trip to Antarctica to give customers an enjoyable way to see the yacht in action and give them a taste of the excitement of a trip on board.

The video is now used on their website and has generated significant interest in the company and brand.

The collaboration with Aquos Yachts for their Big Fish Antarctica video was followed by a request to produce another video. The Aquos team wanted an inspiring way to celebrate the yacht’s first 12 months of life.

PAULEY decided to produce a motion graphics presentation video that could be used for celebrations within the company and to showcase the yacht to potential customers.

Once it was finished, the motion graphics video was used for a special Big Fish 1 year celebration with the boat's original production engineers and as the foundation for the company's sales and marketing campaigns.

Plan-It Eco promotes environmental, sustainability and cultural awareness. It was founded by Phil Williams, who spent 18 years travelling the world, particularly Central and South America. Since returning to his home in South Wales in 1997, Phil has presented over 7,500 training programmes to more than 650,000 people, including teachers, students and conference delegates.

PAULEY worked with Phil to create a website and video production that matched his requirements and specifications. The site is now at the heart of Phil's promotional work, which has helped him secure business from global energy provider BP, Humberside Education Business Partnership (EBP), Countryside Council for Wales, Rotary International, WWF for Nature (UK) and the Welsh Assembly Government for Wales.

David Horn Communications (DHC) provides police and government agencies with law-enforcement products ranging from digital video interview recording systems to evidence-gathering equipment. The company identified that staff time was being taken up by travel and live tuition on equipment rather than product and business development. It was looking for a new training system.

PAULEY created a 3D multimedia system giving details of how basic equipment should be operated. It included a video introduction, 3D animation models and audio instructions in the form of a voice over.

The presentation has now been used for training around the world. The innovative solution meant big savings for David. “It paid for itself within the first few months and has proven incredibly successful thus satisfying our overriding objectives and initial requirements very effectively indeed,” said Graham Frost, director at DHC.

The Centre for the Protection of National Infrastructure provides security advice to organisations, including advice on protecting information, personnel and physical assets from terror and other attacks. The company wanted to highlight its latest high-impact vehicle barriers to customers.

PAULEY created a series of still images showing how the barriers might look if deployed in well-known locations.

The result was a new way to show how the devices protect important buildings while also highlighting the unobtrusive designs that help them blend in to urban environments.

2010/2011 >