Case Studies

Bursting with fresh ideas through innovative idea-generation techniques and unencumbered by traditional ways of thinking, PAULEY works within a wide range of sectors, bringing the benefits of design-led innovation to companies in the UK and beyond. Although a great deal of our work is carried out in confidence, some of the most recent projects we've been involved with are shown below to give you a flavour of what we do:

Clayton is among the world’s leading rail haulage companies. The company is global market leader for provision of locomotives in above and below ground applications. Clayton came to PAULEY for advice on enhancing its brand image and making better use of its multi-media resources for engaging employees and customers with the Clayton message and sales proposition.

PAULEY created a suite of recommendations to help Clayton improve the strength of its brand image, engage customers more effectively and improve its training capabilities through 3D digital modelling.

In particular, PAULEY recommended a multi-media DVD featuring a comprehensive range of interactive promotional tools for the Clayton sales force to use at exhibitions, on the road and in the office. By digitally modelling the company’s range of locomotives, PAULEY created interactive training modules aimed at keeping customers and staff better informed and up-to-date. Development of innovative rail haulage concept designs helped Clayton communicate its market leading status to key stakeholders.

Recommendations for changes to the company’s colour-scheme and promotional materials, including emails and brochures, gave Clayton the power to capitalise further on the strength of its global brand.

Metso is among the world’s biggest suppliers of services and technology for industries ranging from paper-making through to mining, construction and power generation. The company is focussed on helping its partners increase productivity, profitability and environmental quality.

The company approached PAULEY in a bid to make better use of its existing multi-media resources for marketing and sales purposes. Using its expertise in digital strategy, PAULEY created a range of promotional tools.

These tools included an email newsletter management system, interactive video and 3D animations for Metso’s in-house magazine, interactive training DVDs, a social media management facility and re-designed packaging for its policy documents.

By using its industrial design and 3D digital modelling expertise, PAULEY created striking conceptual designs to help Metso reinforce its cutting-edge approach and industry-leading status. Together, PAULEY’s work helped Metso take its promotional activities to the next level.

Launching at the World Future Energy Summit 2012, Marine Solar Cells 2 (MSC2) are a hybrid solar and wave energy generator with the unprecedented ability to establish photovoltaic power generation off-shore.

In much the same way as the Solar Cucumber, PAULEY visualised the design from concept drawings. Once again, designer Phil Pauley's innovative approach to energy attracted considerable press interest, including publication in the London Metro newspaper.

Solar Sail Drones (SSDs) are among the latest innovative concept designs by PAULEY. The unmanned energy generating sailing boats are designed to be autonomous, using GPS location systems, solar, wind and hydro-electric power.

Visualised in various situations, including a sunset scene, PAULEY's visuals of the SSDs are used in marketing media, presentations, and online. The rendered images have helped industrial designer and innovator Phil Pauley to draw interest in the design from a range of specialists in the maritime industry.

The Crossbow Superbike by Phil Pauley is designed for the road, but based on track bikes. The Protector is a unique superbike lifting canopy. Designed to add safety to the rider during crash situations, the canopy provides a vision of the future of motorcycle travel, as it strives to meet ever-stricter safety demands.

After an innovation workshop session, PAULEY visualised the design of the bike and lifting canopy in order to easily communicate how the lifting canopy could work, as well as showcase the unique design features of the bike.

Eurostar International is responsible for maintaining all the Eurotunnel train stock travelling from England to France. Their engineering base in London employs NVQ level apprentices and a crew of experienced staff to maintain the stock. Every member of staff is required to undergo regular training sessions to ensure they maintain the skills required for the job.

This process can be costly, and tricky, as training has to take place on power cars that are currently in service, and are required on short notice to return to service.

After collaborating with Eurostar to find innovative ways around the problem, PAULEY stepped in with an interactive training solution, which would allow staff to be re-tested on various Critical Safety Exam's without the need for a real train. Saving time, money and difficult scheduling issues, the Interactive Training Program included an accurate, interactive 3D model of a Eurostar train power car.

Eurostar is now able to re-train staff more regularly, for less money, and in a more efficient and user friendly manner.

Gearbox manufacturer Allison Transmission was founded in 1915 and prides itself on its history of refining and improving the performance of its products. It had developed an innovative Vehicle Acceleration Control (VAC) transmission unit which would increase fuel efficiency at stop/start and on inclines.

However, the company struggled to show potential customers how the VAC system would work in practice. PAULEY produced a 3D animation to show how the system worked on a mechanical level during a delivery using a small truck.

Armed with an easy way to explain the system to customers, Allison Transmission was able to push ahead with a successful sales campaign for the VAC system. Our work for Allison Transmission highlighted the power of innovation to solve existing problems. Too often, the power of innovation to improve existing products or situations is overlooked. Something PAULEY passionately believes in correcting.

Solar Cucumbers are an innovative desalination plant design with the potential to help water-starved communities in coastal environments. Designed by Phil Pauley, the Solar Cucumber is a concept which is currently under development.

PAULEY created still images and a video animation after establishing the concept. Designer Phil Pauley's innovative solution to the water challenges facing the world was rewarded with publicity throughout the world and much interest from renewable energy companies.

Following on from the Solar Cucumber, Marine Solar Cells (MSCs) are a hybrid solar and wave energy generator with the unprecedented ability to establish photovoltaic power generation off-shore.

In much the same way as the Solar Cucumber, PAULEY visualised the design from concept drawings. Once again, designer Phil Pauley's innovative approach to energy attracted considerable press interest, including publication in the London Metro newspaper.

Cheshire Fire and Rescue came to PAULEY with a problem; how could they best explain to the public how to avoid fires caused through distractions whilst cooking.

After an initial consultation, we were able to develop a 3D animation based on a comic book-style. The distinctive animation illustrated how being distracted whilst cooking can lead to devastating consequences. Coupled with a voice performance, the animation created an innovative and high-impact piece of visual communications.

Cheshire Fire and Rescue now use the video in schools, and at public sessions to help raise awareness of fire safety in the kitchen.

The Public Arts Trust is a charity set up to improve the condition of public art in Milton Keynes, in particular its sculptures. The Public Arts Trust needed to increase awareness of its work among important public sector decision makers.

We stepped in with 3D logos, website development, video press releases and print designs. The result was enhanced recognition among the target audience thanks to a uniform brand identity. PAULEY's director Phil Pauley is a keen supporter of the arts and works to help the Public Arts Trust whenever he can.

Following our collaboration with PAT, we've taken a lead role in its PR campaign, promoting its work within the city and beyond.

The A3 Tablet Book design is the latest innovative concept from PAULEY, this time in the world of personal computing. A sense for what customers want is key to creating valuable ideas within the innovation process. With its extra large Dual format A3 screen, the Tablet is flexible and fast. Designed by Phil Pauley, the tablet is capable of folding in half to form a book or laptop, and can be laid flat to view video on the extra large screen. This gives users unparalleled ease of viewing.

In order to show the full range of functions of the book, Phil needed a fast and effective video, which could showcase what the tablet could do. We took Phil's design and created a 3D visualisation which showcased interaction with the user on this innovative design.

Somerset House Trust was established in July 1997 to conserve and develop the historic and beautiful Somerset House in London, and the open spaces around it, for the public. However, inside the building is a complex maze of corridors and rooms, all confusingly connected by staircases and lifts. Visitors continually had problems finding their way round which meant staff were constantly having to direct lost newcomers.

After analysing the situation in search of innovative solutions, PAULEY decided to take Somerset House staff out of the problem, freeing them up to get on with work. We produced an interactive 3D layout of the floor-plan for the Somerset House website and for interactive screens within the building.

The result was that new visitors could navigate by themselves, always getting to the right office. What's more, staff were free to get on with work rather than helping visitors round the maze of corridors.

AV Network offers audio-visual exhibition services at major corporate stage shows, international product launches and presentations. When it came to attracting new business, the company wanted an attention-grabbing way to promote its unique modular stage design to clients on its exhibition stands.

We created a series of 3D images showcasing AV Network's unique stage design in their environment, along with a micro-site to suit the designs.

As a result, the company was able to convey an attractive sales message to potential customers who might otherwise have not understood the complex designs, giving an idea of how they would work in practice

The Eco Drive Monorail (EDM) was designed by Phil Pauley as a sustainable solution for the future of rail travel, allowing several trains to serve the same route. Phil used the PAULEY arm of his operations to visualise the conceptual design.

We produced several still images, as well as a video of the trains, and how they might work. The video is used online to generate interest through YouTube, and on the Phil Pauley site.

The visualisation has generated public interest in design and innovation, and is used at presentations on sustainability and eco design. Finding innovative ways to provide transport for the ever-growing urban populations around the world is a big challenge and one PAULEY is keen to tackle.

TCC specialises in supermarket retail marketing. It designs programmes to increase sales by improving the frequency and value of purchases in petrol and grocery retailers through connecting brands with new products. Customers often failed to see how the company's ideas might work in practice so it was keen to find a way to explain its programmes more clearly.

We developed an animated motion graphics presentation to bring TCC's existing projects and ideas to life.

TCC now uses the video worldwide. It has been translated into several languages and is used as the company's primary sales tool to educate customers about its services.

"Choose" Shoes divides a shoe into its two simple components, the sole and the base. These two components are offered as separate parts that are sold for a fraction of the cost of a single finished pair of shoes.

Phil needed to show how the flexible shoe would work when attached to a wide variety of soles but was asked to do this at a fraction of the cost of creating real prototypes. PAULEY found an innovative fix, using 3D animation which showed the shoe attaching to all of it sole components.

The video was used online to help generate interest from potential investors and public.

Gearbox manufacturer Allison Transmission was founded in 1915 and prides itself on its history of refining and improving the performance of its products. It had developed a Vehicle Acceleration Control (VAC) transmission unit which would increase fuel efficiency in buses at stop/start and on inclines. However, the company struggled to show potential customers how the system would work in practice.

PAULEY produced a 3D animation to show how the system worked on a mechanical level during a fictional bus route.

Armed with an easy way to explain the system to customers, Allison Transmission was able to push ahead with a successful sales campaign for the VAC system. The project highlighted the value that effective visuals bring to innovative engineering projects. PAULEY’s visuals allowed potential customers to see the full benefits the Allison system would bring.

Internationally-renowned vehicle manufacturer Skoda was due to appear at a series of exhibitions and motor shows but was concerned about the need to stand out from other manufacturers.

After meeting with Skoda's agents to discuss their needs, we created a motion graphics animation highlighting the benefits of a new range of vehicles to customers.

The presentation caught the eye of visitors to the Skoda stand and marked the start of a long-term collaboration between PAULEY and Skoda's Agents. PAULEY was then asked to mark the 20th birthday of Skoda’s membership of the Volkswagen Audi Group with another 3D animation.

UK fencing company Heras specialises in the design and manufacture of welded mesh fencing systems, self-raking railings, sports fencing systems, and swing and sliding gates. With the expansion of its business, it needed a new way to stay on top of training people looking to install its products.

After meeting with PAULEY, it was decided on a new 3D look for its nationwide Continual Professional Development (CPD) training presentations. PAULEY developed an innovative 3D presentation that Heras could use at up and coming CPD sessions.

The result of the collaboration was an innovative system that allowed their CPD to be delivered more effectively and be more engaging than before with a uniform message across the country.

The Bullet, a brand new design, was visualised by PAULEY. It offers an exciting glimpse of a future in which the buzz of motorbike racing is taken to a whole new level.

The innovative motorbike design, which incorporates wings and a turbine engine, was conceptualised in a bid to push forward concept design in motorcycle technology.

IT and virtualisation company Virtual Clarity had launched a website introducing its new site and services. The company offers customers Javascript, email campaigns and content management system services. However, it was not grabbing audience attention in exactly the way it wanted.

During discussions with PAULEY the Kent-based company opted for an online video to highlight how it could help other businesses.

By using the 3D animation to explain the company’s service offer, Virtual Clarity was able to create a more customer-focussed site.

International electronics company Murata Power Solutions (MPS) contacted PAULEY in search of a video for a promotional event. Murata supplies board-mount power systems and is the 4th largest supplier of power electronics, including DC-DC converters, AC-DC power systems, high-reliability power supplies, digital panel meters and data acquisition devices.

PAULEY’s designers worked collaboratively with MPS. Together, they developed a novel way of showcasing the benefits of the company’s latest electronic components using 3D animation and motion graphics. PAULEY incorporated a Rubik’s cube design into the video to highlight the size benefits of Murata’s components, along with its distinct approach to product development.

The result was an attention-grabbing video for the promo event that helped reinforce the MPS message in the minds of visitors. Once again, the work highlighted the value of visual imagery in communicating with customers.

The Wi-Fly is the first Semi Autonomous Public Transport Pod. It is also the first personalized public and private transportation device that requires the driver to stand.

Designed by PAULEY director Phil Pauley, the Wi-Fly was designed to fill the current gap in personal-public transportation. The concept visualisations were done by PAULEY and were rendered to match the branding of the Phil Pauley site.

Using PAULEY's visuals, Phil is seeking financial investment to develop the concept.

Founded in 1990, the Daytona Group of karting racetracks is the UK’s largest mass-market motorsport provider. Daytona owns race venues at Sandown Park in Surrey, Milton Keynes and Trafford Park in Manchester. It was looking for a way to showcase details of its largest track to potential customers.

We produced a 3D visualisation and fly-through over Daytona’s racetrack at Milton Keynes, including animated karts and racers.

The result was a video that gave customers a taste of the fun and thrills of karting while highlighting the facilities Datyona had to offer its corporate clients.

Satellite firm Surrey Satellite Technology (SST) has a 25-year history in the satellite market. It is an active supplier of satellite sub-systems and offers a range of launch services to help companies achieve lift-off. The company wanted to transfer the power of images from space into its marketing material.

PAULEY produced 3D digital images of the earth and nearby solar systems together with an SST-100 earth observation satellite.

The result was a simple way to capture the beauty of space images and translate them into online and printed marketing material.

The Cruiser range of concept Motoryachts and Powerboats offer unparalleled speed and flexibility for both commercial and luxury private travel. The range offers four options to cater to individual choice. These include the Yacht Cruiser, Sub Cruiser, Fly Cruiser and Power Cruiser.

PAULEY visualised the range of designs for designer and company founder Phil Pauley, which was then used to generate financial interest in order to create a prototype.

The Science Photo Library (SPL) provides creative professionals with specialist imagery. The SPL has worked alongside photographers, designers and medical scientists for more than 30 years to provide a central source for specialist imagery.

We regularly contribute to the SPL with digital images. These include graphics showing the earth’s movement around the sun and the simple click and clack of a Newton’s frame. PAULEY also created a new interactive newtons cradle.

As a contributing affiliate to the global image database’s animated motion team, we produce visualisations that can be used throughout the world by the scientific community.

According to His Royal Highness the Prince of Wales, Stowe House is one of Britain’s finest 18th century estates. It has inspired 18th-century designers including Vanbrugh, Adam, Gibbs, Kent and Soane. Following the development of a multi-million pound visitor centre, its owners at the National Trust decided the venue needed a more effective way to show visitors what it had to offer.

National Trust managers teamed-up with PAULEY to produce a digital fly-through of Stowe’s buildings and estate, including its walkways and car-park and new visitors center.

Thanks to the fly-through demo, Stowe is able to keep visitors informed about the latest development with it new facilities, restoration work and attractions, helping to maintain visitor numbers and contributing to its on-going maintenance.

Icon Display creates branded environments for companies engaged in promotional work. However, the company was having difficulty showing customers exactly what its branded environments would look like in a real-time environment.

After collaborating on a solution, PAULEY produced fly-through videos to show what leading sports grounds around the world would look like with a series of different artwork displays.

The videos meant the company could see, and show others, examples of the displays at a fraction of the cost involved in installing graphics for real.

Historians working on restoration of the ancient priory at Bradwell Abbey in Milton Keynes were looking for a way to communicate the benefits and progress of their work to the public.

Using 3D digital video, PAULEY created images of how the priory looked today, how it would look when fully restored and how it looked in its original state.

The project meant historians could create an online educational programme to increase interest in their work.

Industrial testing, certification and verification firm SGS PLC, based in Hamburg, Germany, was looking for a way to deliver technical training to its ground staff across Europe.

PAULEY devised a multilingual, animated e-training programme to handle the education needs of staff working on wind turbines.

The result was a standardised training platform that could be used throughout Europe, helping the company to keep costs down while improving consistency and reliability in meeting its training targets.

When the Homes and Communities Agency (HCA, formally English Partnerships) was asked to promote Milton Keynes to property and business investors, it found it difficult to convey the distinct character of the city. The HCA was due to appear at the Invest Milton Keynes event and needed an eye-catching way to encourage investment in the city.

Our design team created a 3D fly-though of Milton Keynes city centre, incorporating scenic panoramic views, architectural highlights and replicas of the area’s many public artworks.

As a result, the HCA was able to reflect the vibrancy of the Milton Keynes business community with a vibrant promotional presentation.

Hydrostatic Turbines(TM) are self sustainable electric power plants designed to operate underwater at depth via surface buoys. Designed by Phil Pauley, these unique turbines needed to be visualised in a way that would ensure people could understand the concept.

Using our visualisation expertise we were able to produce a 3D animated video which would clearly show the operation of these new "spinning top" turbines.

Aquos Yachts design and manufacture luxury super-yachts. Its latest yacht, the 45-metre Big Fish, had returned from a trip to Antarctica and the company was keen to highlight its versatility to potential customers while capturing their sense of adventure.

PAULEY created a video edit of the company’s trip to Antarctica to give customers an enjoyable way to see the yacht in action and give them a taste of the excitement of a trip on board.

The video is now used on their website and has generated significant interest in the company and brand.

The collaboration with Aquos Yachts for their Big Fish Antarctica video was followed by a request to produce another video. The Aquos team wanted an inspiring way to celebrate the yacht’s first 12 months of life.

PAULEY decided to produce a motion graphics presentation video that could be used for celebrations within the company and to showcase the yacht to potential customers.

Once it was finished, the motion graphics video was used for a special Big Fish 1 year celebration with the boat's original production engineers and as the foundation for the company's sales and marketing campaigns.

Plan-It Eco promotes environmental, sustainability and cultural awareness. It was founded by Phil Williams, who spent 18 years travelling the world, particularly Central and South America. Since returning to his home in South Wales in 1997, Phil has presented over 7,500 training programmes to more than 650,000 people, including teachers, students and conference delegates.

PAULEY worked with Phil to create a website and video production that matched his requirements and specifications. The site is now at the heart of Phil's promotional work, which has helped him secure business from global energy provider BP, Humberside Education Business Partnership (EBP), Countryside Council for Wales, Rotary International, WWF for Nature (UK) and the Welsh Assembly Government for Wales.

David Horn Communications (DHC) provides police and government agencies with law-enforcement products ranging from digital video interview recording systems to evidence-gathering equipment. The company identified that staff time was being taken up by travel and live tuition on equipment rather than product and business development. It was looking for a new training system.

PAULEY created a 3D multimedia system giving details of how basic equipment should be operated. It included a video introduction, 3D animation models and audio instructions in the form of a voice over.

The presentation has now been used for training around the world. The innovative solution meant big savings for David. “It paid for itself within the first few months and has proven incredibly successful thus satisfying our overriding objectives and initial requirements very effectively indeed,” said Graham Frost, director at DHC.

Another headline grabbing concept developed by PAULEY is the Bi-Computing back-2-back monitor.

The idea attracted attention from media outlets around the world, which recognised the concept’s energy- and money-saving potential.

The double-sided computer system is for multi-user applications to reduce costs and energy consumption, increase production and reduce waste.

Survival Rooms are container-sized units that offer total protection within an enclosed capsule, creating a self-sufficient emergency life support system.

These innovative conceptual designs were produced to generate interest from a range of financial investers and press, PAULEY created several still images of the design of the Survival Rooms, as well as a detailed video.

Using the video, designer Phil Pauley has presented the design at several design exhibitions, and has also generate interest from steel specialists TATA.

Murata Power Solutions is the world's leading supplier of board-mounted power components and the 4th largest supplier overall of power electronics, including DC-DC convertors, high-reliability power systems, digital panel-meters, magnetics and data acquisition devices. The company faced a tricky problem trying to promote its tiny components. They were simply too small to photograph easily using conventional equipment.

PAULEY believed our 3D modeling and animation service could help and created an exploding component animation that allowed customers to see the tiny electronic components from any angle. The animation included 12 detailed and enlarged views of microscopic components.

The result allowed Murata's customers to see and understand the company's products better than ever. It also meant the company did not have to invest in expensive camera equipment to get detailed images of its tiniest components. By looking at alternative solutions to their problems, Murata were able to take advantage of the power of innovation.

The Centre for the Protection of National Infrastructure provides security advice to organisations, including advice on protecting information, personnel and physical assets from terror and other attacks. The company wanted to highlight its latest high-impact vehicle barriers to customers.

PAULEY created a series of still images showing how the barriers might look if deployed in well-known locations.

The result was a new way to show how the devices protect important buildings while also highlighting the unobtrusive designs that help them blend in to urban environments.

Following on from the Monster Jumbo concept, PAULEY’s creative visualisations also extend to the world of private transport. The Halo Intersceptor is a vehicle that offers the best of all types of transport in one package.

It was conceived, designed and visualised for an investment consortium. The Intersceptor is based around a car that can couple with several vehicle attachments to form the basis of private air, sea and land travel.

Concept Design, 3D Visualisation, and Interactive facility designed for an investment consortium.

Icon Display, a branding specialist, wanted to win a contract to design graphics for the 2010 Champions League Final. The problem was showing UEFA officials how its designs would look if they were on display at the Santiago Bernabéu Stadium in Madrid without relying on them using their imaginations.

PAULEY created 3D visuals of the stadium, including all graphics, to show how Icon's designs would look if they were chosen.

The result was that UEFA officials could clearly see the impact of the finished designs and Icon won the contract with UEFA for the 2010 Champions League Final.

With more than 200 offices throughout the world and a listing on the London Stock Exchange, Savills is a major player in the global property market. The company's Milton Keynes branch needed help selling commercial property in the city's Theatre District.

PAULEY produced a 3D interactive walk-through of the empty property, giving potential buyers and visitors a quick and easy way to see the property from the comfort of their offices and homes.

Thanks to the visualisations, Savills was able to find a buyer for the property.

With every corner of the surface of the planet mapped, explored and researched there are few areas left for science to investigate.

One place that does remain largely undiscovered is the oceans that make up around two-thirds of the surface of planet earth.

But how will explorers investigate these vast and largely unexplored realms? One possibility is through the latest concept visualisations from PAULEY. Pathfinders are innovative submarines designed to drive and navigate along the ocean floors.

PAULEY has developed a world-wide reputation for the strength of its conceptualisations, and images like those of the Pathfinders frequently attract media coverage from around the world as futurists, technologists, engineers and fellow designers look to comment on the visuals.

As part of its on-going collaboration with property firm Savills, PAULEY were asked to help promote the Theatre District area in the centre of Milton Keynes to property and business developers.

The company requested an interactive map to give clients and visitors, no matter how far away they were, a sense of the layout, atmosphere and opportunities in the area.

The visualisations gave customers and visitors a better idea of the opportunities in the Theatre District and helped Savills make additional sales.

Emaar Properties PJSC is a property developer providing accommodation through luxury community developments. It is a Dubai-based Public Joint Stock Company, listed on the Dubai Financial Market and part of the Dow Jones Arabia Titans Index. Hamptons International, meanwhile, runs 85 offices throughout the UK and abroad dealing with sales, lettings, residential developments, property management and mortgages. During collaborations between the two firms, they identified a need to work more effectively together.

PAULEY helped them by creating visualisations and interactive mirco-sites for use as a sales tools that allowed more effective interactions between developers and clients.

As a result, Emaar and Hamptons International were able to sell new developments more effectively with interactive virtual tours of the properties.

With demand for air travel continuing to grow, PAULEY developed an intriguing glimpse of the future of transport, in the form of the Monster Jumbo innovation concept.

The airplane is a response to the ever growing number of passengers on commercial aircraft, adding 4 stories of passenger seating, for long-haul travel to those must-reach destinations.

An educational group based in Buckinghamshire, UK, required a set of comprehensive and interactive site plans for their facilities management review.

PAULEY were able to help by creating 3D models that replicated the features of the site and facilities. PAULEY also created a micro-site so the group's policy documentation could be stored and managed entirely online.

The result was a successful facilities management review and an easier way for the group to engage with staff on health and safety matters.

Waterman Group plc is an international engineering and environmental consultancy providing services to the property, infrastructure, energy and environmental markets around the world. The firm has 43 offices in 15 countries. It had been working on a project to bring green infrastructure to urban landscapes. The Urban Tree Planter meant it was easier to plant trees in cities and bring a touch of greenery.

PAULEY helped Waterman Group show the potential of the Urban Tree Planter, creating visualisation images and videos showing trees being planted in a range of environments, including rooftops.

The visualisations helped the Waterman Group spread the concept around the world and show that a touch of greenery could be added to the most developed of cities.

The Sub-Biosphere 2 is the original self sustainable underwater habitat designed for aquanauts, tourism and oceanographic life sciences and long-term human, plant and animal habitation.

This unique underwater habitat sustains all its life support systems for air, water, food, electricity, and other resources through its innovative control of variant atmospheric pressures that occur at depth.

SBS2 is a seed bank with eight Living Biomes to allow human, plant and fresh water interaction, powered and controlled by the Central Support Biome which monitors the life systems from within its own operations facility.

International car manufacturer Mercedes-Benz wanted to change the layout of their showroom floor, but rather than moving all the cars around to try out different options, they needed a much less intrusive option for visualising the layout.

Through their marketing agents, PAULEY were able to step in with an innovative 3D solution, in which Mercedes-Benz could move around the cars, and then visualise the layout at several angles.

Mercedes-Benz quickly adopted the layout from the visuals and regularly use this method of visualising layouts for their bigger showrooms.

The Forestry Commission in England is recognised and respected as an international leader in sustainable forestry. It wanted a new way to fulfil its missions of managing forests in a way that benefits people's lives. More specifically, it wanted to attract more visitors and give them a forest experience that would encourage them to return.

PAULEY collaborated with the Forestry Commission to create a treetop walkway at its Salcey Forest site near Northampton.

The walk gave visitors a fresh view of the forest canopy and won a series of forestry, design and recreational awards. The Forestry Commission was keen to stay involved with us following the collaboration and asked for help developing its site in Jeskyns Farm, Kent, as part of a Community Regeneration Project.

After working with PAULEY on its Urban Tree Planter concept, engineering and environmental services consultancy Waterman Group needed a way to promote its selection of industrial warehouses and storage buildings.

PAULEY produced concept visualisations to show how the buildings would look once completed.

The images allowed the company to showcase its designs to a wide audience and attract useful publicity and interest in its architectural concepts.

The Saudi Biome is one of the regular and highly innovative concept designs produced by PAULEY's founder and director Phil Pauley. It is one of a series of concept designs that have attracted widespread interest from developers and city planners. The project was initiated by a Saudi developer with a vision for bringing the rainforest to the desert.

The massive domed bio-city - or biome - contains a hotel, residential units and retail space and uses water management and heat regulation systems to maintain a rainforest ecosystem within its walls. The concept includes different species of trees and plants, water features, an aquarium and a range of renewable energy technologies.