Case Studies

HS2 - Stations AR Digital Twin

“There are clear and wide ranging benefits of this technology being applied to both stations and the linear asset, from a maintenance and asset management perspective. Everyone was keen to see this project extended to include Rapid Response (and support for field technicians by those in maintenance depots and NICC), training, competence and familiarisation, defect rectification and reference to technical documentation during planned maintenance. Additionally, we see benefit in simulating complicated possessions and isolations, particularly using on-track machines, to improve safety of workers while on the track.”

Simon Morley, Head of Infrastructure Maintenance, HS2 Ltd


The HS2 station at Old Oak Common will open in 2026. The high-quality multimodal transport interchange will provide easy transitions with several other mainline and commuter rail services, including the Elizabeth Line and the Great Western Main Line. It will set standards for the design and operation of transport infrastructure within the UK and further afield. The project team (led by PAULEY, supported by HS2, the National College for Advanced Transport & Infrastructure, WSP (lead developer of two HS2 stations) and Inventya) will demonstrate the unique capabilities of an AR digital twin platform for use within a station environment. The project will focus on the potential for AR technology to revolutionise the way in which rail station staff are trained and upskilled. The immersive environment will be modelled on HS2’s Old Oak Common station.

Tunnel Skills

"I was amazed upon first experiencing the tunnelling environment that Pauley has created. In front of me was a real life hologram, fixed in space and that could be inspected from any angle. The real ‘wow’ moment came when I leaned over the image to find a digger and workers not visible until I peer down the pit shaft, which reached toward my feet. Immersive technologies are set to become huge disruptors in training. For augmented technologies the killer app is the ability for collaboration in real space, with shared visualisations that provide learning experiences people can walk around, view and interact with together. People learn best from shared, peer to peer experiences."

Nathaniel Cooke, Assistant Fund Manager, CITB (Tunnel Skills)


TunnelSkills is the national specialist training forum for the UK tunnelling industry. Supported by CITB, the British Tunnelling Society and the Tunnelling and Underground Construction Academy - TUCA, members benefit from continuing development of specific tunnelling qualifications. The aim is to benchmark safety and competence for all in the underground environment, and to promote competence via on-site training and assessment leading to national qualifications. Training for tunnelling requires people to carry out highly skilled tasked in a dangerous environment. This is currently delivered via traditional face to face classroom-based learning where it’s difficult to replicate the type of environment the trainees will be working in. Safety is critical to working underground and without physically being in a tunnel which is expensive and a restricted environment in which to learn, it’s difficult for trainees to gain an understanding of what the environment is truly like when working in a tunnel.

Drawing on CITB funding, PAULEY have been working with TunnelSkills and BAM, and alongside Tideway, in order to create various Augmented Reality environments. These AR environments will be used to support the induction, training and outreach of workers and visitors alike in order to give them an immersive sense of what it’s like to work safely in different tunnel environments.

London Underground

“We are really pleased to be working with PAULEY they have demonstrated intuition and innovation in developing and delivering an interactive and immersive training experience, which adds greatly to how NTAR will bring alive its training. PAULEY’s technology is about transforming training into a solution that is far superior to what can be achieved in the classroom, a unique learning experience. When people tried the new material and Oculus Rift for the first time, it was a jaw-dropping experience”

Simon Rennie, General Manager, NTAR (National Training Academy for Rail)


London Underground’s mixture of new and aging rolling stock creates a complex mix of training and fault finding needs. The material provided by its many different suppliers all differ in communication and schematics drawing standards and it is the job of the trainers to disseminate the knowledge and understanding of this material in a clear and concise manner, while the engineers need to be able to understand the source material provided.

PAULEY created over 40 hours of interactive advanced digital learning courses which included a full 3D digital asset of a London Underground train. The learning covered all the technical systems that an engineer is required to cover as part of their training. The learning objectives were aimed at understanding how the various systems worked and interacted with other systems under normal operating conditions.

Siemens & NTAR (National Training Academy for Rail)

“We are really pleased to be working with PAULEY – they have demonstrated intuition and innovation in developing and delivering an interactive and immersive training experience, which adds greatly to how NTAR will bring alive its training. PAULEY’s technology is about transforming training into a solution that is far superior to what can be achieved in the classroom – a unique learning experience. When people tried the new material and Oculus Rift for the first time, it was a jaw-dropping experience.”

Simon Rennie, General Manager, NTAR (National Training Academy for Rail)


The brand new £7 million National Training Academy for Rail (NTAR) is a joint venture between the National Skills Academy for Railway Engineering (NSARE) and Siemens. The Academy was keen to develop high quality, immersive learning solutions that that will make it an international Centre of Excellence for UK rail training.

NTAR wanted to transform their existing content into dynamic training courses, which would be truly compulsive, engaging and cutting-edge. Designed to be fun and memorable, we developed a wide range of interactive material to be delivered on a combination of screen-based devices, including desktop computers, laptops, tablets and 90-inch touchscreens. Some courses create virtual reality environments using the Oculus Rift VR headset – a first for the UK rail industry.

The resources we developed for NTAR won gold in the Innovation in Learning category at The Learning Awards 2016. The high level of interactivity in our courses turns highly technical and complex processes into understandable and immersive learning solutions, driving higher course test results thanks to greater memorability and engagement. And trains can stay on the rails, where they are most needed.

National College for Advanced Transport & Infrastructure (NCATI)

““Congratulations team this is the first delivery award for HS2 and good to see it was delivered here in Doncaster”.”

Mayor Ros Jones, Elected Mayor of Doncaster Council


The NCATI (National College High Speed Rail) has the driving ambition to be at the forefront of technology and technical excellence in delivery. This does not just relate to the courses, apprentiships or leadership that they bring, but also to the very fabric of the buildings themselves.

As part of a collaborative team with Doncaster Council, Wilmott Dixon, NCATI and Bond Bryan Architects we created Virtual and Augmented Reality simulations and a demonstration of the collaborative environment (CDE) for BIM for the NCATI facilities in Doncaster and Birmingham.

National College for Advanced Transport & Infrastructure (NCATI)

““PAULEY’s development of the digitised curriculum at NCATI has been excellent. They have truly engaged with our core values and have delivered an industry leading product that our students and lecturers find compelling and engaging.”

Charles Anderson, Head of Curriculum Development (NCATI)


The National College for Advanced Transport & Infrastructure (NCATI) has state of the art campuses in Birmingham (focus Digital Rail) and Doncaster (focus High Tech Engineering), the College offers higher level training required to create HS2 and future high-speed rail and other rail sector projects. Learning is strongly focussed on practical teaching, with internal and external workshops, virtual and augmented reality and employer-based work placements.

In 2018 NCATI commissioned Pauley to develop a range of virtual and augmented reality learning resources to be embedded in the delivery of the High-Speed Rail and Infrastructure level 4 apprenticeship and on the full-time Cert HE and Foundation Degree. The College aims to deliver its programmes in new and innovative ways that embed latest teaching and learning technologies.

Siemens Professional Education

“I am very impressed with the Augmented and Virtual Reality software that has been applied by PAULEY in delivering the next generation of digital training … this type of equipment and technology will be essential in training the next generation of rail engineers”

Steve Scrimshaw, Managing Director, Power & Gas and Power Generation Services, Siemens


Employing over 700 highly skilled people across the UK, Siemens Rail Systems are responsible for (amongst other things) installing, operating and maintaining high-performance, state-of-the-art rail electrification equipment that is fitted into substations across the UK rail network. Training on the high voltage electrical equipment poses many safety and logistical challenges. Working on live sites is a very dangerous environment with Engineers operating large heavy lifting gear when removing components for maintenance and having to be aware of the 25Kv of electricity running through which could prove fatal if mistakes are made. Due to the nature of the equipment, engineers also have very limited access. Training centres are often in locations away from the day to day work sites of the engineers with access to the equipment for training in high demand. This often requires a significant amount of travel for the trainees and time lost from their day to day functions.

With a strong focus on stakeholder engagement (both internal and external stakeholders), Siemens are proud of their commitment to safety and their investment in their staff. Working closely with Siemens, PAULEY undertook to revolutionise their Switchgear training through Virtual Reality and also to create an interactive, engaging and effective safety programme for their electrification works, starting with the digitisation of the Five Safety Rules course. Using Oculus Rift as the delivery platform made the interactive VR scenario highly immersive allowing the user to work through scenarios in a simplified manner using the touch controllers or a gaze interaction. By allowing the learner to simulate, practice and learn the process of isolating and removing the components using virtual reality we ensured that they could train in a safe, risk free environment.

Eurostar International Ltd

“We found the team at PAULEY to be helpful and understanding of our requirements; our vision of a 3D interactive training and assessment programme was brought to life by Phil and his team. Phil’s team took our ideas and challenged the boundaries, offering ideas and solutions to this initiative, delivering a programme that surpassed our expectations on time and in budget. We at Eurostar Engineering look forward to expanding our programme with PAULEY”

Chris Thompson, Engineering Training Manager, Eurostar International Ltd


Health and safety forms a huge part of the day to day running of Eurostar operations. Their engineering base in London employs NVQ level apprentices and a crew of experienced staff for technical support and maintenance. Every member of staff is required to undergo regular training sessions to ensure they maintain the skills required for the job. Training has always been run on site using a real train. This process can be costly, and tricky, as training has to take place on power cars that are currently in service, and are required on short notice to return to service.

Collaborating with Eurostar, PAULEY looked to find innovative ways around these common training problems. We developed time and cost-effective learning solutions to include an accurate, interactive 3D model of a Eurostar train power car & associate components. Having 24/7 access to this digital (individual and group) training and assessment program offers a Competency Management System that new and experienced engineering staff have warmly welcomed and enjoy using to acquire, retain and refresh their knowledge.

Bam Nuttall & British Antarctic Survey

The BAS Rothera Research Station located on the Antarctic Peninsula was established in 1975 and replaced the previous Adelaide Station. In 2017 BAM were chosen to partner with the British Antarctic Survey to assist with a major programme of modernisation at Rothera. This is a long-term partnership lasting up to 10 years and is estimated to be worth around £100m (€120m). The modernisation programme will enable a world-leading capability to ensure that Britain remains at the forefront of climate, biodiversity and ocean research in the Polar regions. One of the first projects to be undertaken is the redevelopment of the wharf. This is part of the enhancement of polar facilities to accommodate the new state-of-the-art polar research vessel the RRS Sir David Attenborough.



The Antarctic construction projects will present unique challenges given the continent is the highest, driest, coldest and windiest on Earth, and most construction work will need to be completed during the four-month window of the Antarctic summer. Construction workers will live and work alongside science teams in harsh and remote environments, sometimes in sub-zero temperatures.

PAULEY are building a digital twin of the Rothera Research Station to illustrate the power of digital technologies in training, maintenance, fault finding etc. Following the demonstration in June 2019 of our technologies we hope to be engaged by BAM/BAS to undertake full project work to deliver a working digital twin for real-time operations.

Capita Tier 1 (HS2) - Control Board

“HS2 had spent two years and the best part of £3m pounds on BIM and system integration. PAULEY took two weeks to produce a working demonstration capturing all stakeholders needs and requirements for a fraction of the cost, leading to the development of this project”

Phil Downes, Engineering Director, Capita


HS2 is a high-speed railway under construction between London and Birmingham and also Leeds and Manchester during phase 2. It’s due be operational in 2026 which will run high speed trains travelling up to 250 mph. It is predicted to transport up to 35,000 people at full capacity and increase journey times by almost an hour between London and Manchester.The construction phase will have up to 30,000 people working on it as its peak with hundreds of companies over a 15-year period. The labour force will include wide range skills from the rail and its wider opportunities. A highly complex skills strategy is required to enable the project to be a success. With so many stakeholders involved using various management systems to store and control all their data, there is no centralised system where all the management teams and labour work force can have one single source of truth. The issues of miscommunication happen on a daily basis with people making mis-informed decisions which could prove costly and add delays to a very high-profile project.

HS2 required a Control Board Process in order to track activities which were not being effectively coordinated. By using digital, online and other progressive technology and tools PAULEY have produced a Control Board that is fully interactive. The Control Board brings together information from many different areas under one umbrella platform such as live project details (fieldwork locations, scale, online maps etc); BIM and 3d CAD data and training and competency management.


Innovation is at the heart of everything we do, and the team at PAULEY fit perfectly with our ethos. On the rare occasions we use external consultants, they have to be at the top of their field. PAULEY’s outstanding record for creative conceptual design is evident in the work they produce for us.

Graig Jeffery, Group Digital Innovation Manager, JCB


JCB like to stay one step ahead of the game and plan to create an incredibly modern working environment for their office staff. They wanted to be able to visualise highly futuristic ‘Command Centre’ and ‘Office of the Future’ concepts, which needed to be realistic by using technology that is either currently available or would be available within 5 to 10 years. Therefore, it was essential that the concepts were grounded in real-world technology.

PAULEY created a series of finely rendered visualisations of these concepts, which were fleshed out using in-house innovations and conceptual designs. Embedded in the bespoke images are ideas for touchscreen technology, such as wraparound screens, desktop displays and interactive furniture. The concepts included visualisations of how the touchscreen software may operate to give directors and managers instant real-time feedback on sales and performance.

TATA Group

“PAULEY are fast, responsive and innovative. Their ability to visualise new concepts has been invaluable in breaking new ground.”

Dr Jurek Tolloczko, Business Manager for Defence & Security, Tata Group


TATA Projects approached us to provide multimedia presentations and immersive promotional solutions for a range of defence and security products and services. We provided a range of visuals for a detainee safe house at The Hague incorporating interactive room layouts and photo-realistic digitalisation. We also provide PAS68 security solutions for vehicle mitigation security systems and have entered into exclusivity discussions on any defence and security design innovations we produce. TATA Projects are now able to visually communicate their capability in the global security and defence arena as well as leading development in the field.

University of Oxford

“PAULEY’s no nonsense approach made what initially seemed like a difficult challenge appear almost effortless. Their unique blend of creativity and design skills led them to create a custom website for us that met the demands of the project in no time at all! In short, they were a complete pleasure to work with and we would highly recommend them to anyone.”

Dr M.McCulloch, Dr D.Howey and Dr D.Kavanagh, EPSRC “Developing FUTURE Vehicles”, University of Oxford


The project teams required a central hub to access all information on the project. FUTURE Vehicles approached us to become their ongoing partner, charged with maintaining all media work. We created a website – a central hub, that all involved in the project could access – incorporating immersive multimedia and interactive imagery. The hub allowed documents to be uploaded and accessed by others as well as allowing for the sharing of all project updates for ongoing, active participation.

The site facilitated three levels of engagement: Between scholars and the public, scholars to scholars and facilitated connections between members of the public. It allowed for the dissemination of information surrounding the project to all involved. As a result, FUTURE Vehicles was also given a strong digital brand identity, creating a competitive digital footprint.

AWH (Armaturenwerk Hötensleben GmbH)

“This innovative sales tool has been rolled out across the company worldwide with great success. Our sales team particularly enjoy the user interface, which is both accessible and intuitive. The interactivity and responsive visualisations mean that potential customers can see immediately how our products will operate and behave in their circumstances giving them both context and confidence in the selections made by the sales team”

James Simmonds, Product Manager Cleaning Technology, AWH (Armaturenwerk Hötensleben GmbH)


AWH provide advanced tank-cleaning products for the industrial food sector, however this is often hard to demonstrate to potential new clients. Using advanced gaming and physics engine technology, PAULEY created a bespoke interactive simulator and selection tool designed to show AWH’s products in action in a way that’s fun, memorable and engaging. The finished software package empowers staff with deeper knowledge and provides an engaging customer facing tool for use in meetings. It also includes a system for displaying immersive promotional solutions at exhibitions and on touch-screen kiosks.

C Dugard Ltd

“Working with PAULEY has been brilliant for us at Dugard – they do everything they say they will and it always comes in on time. If there’s something we want but don’t know how it will work we just tell them what our idea is and they always come up with a solution.”

Shona Campbell, Marketing, C Dugard Ltd


In order to promote their machines effectively, Dugard need to tap into the future of sales techniques. Standard video and photography is no longer a viable option in an increasingly competitive market place. Moving heavy industrial equipment is becoming increasingly expensive and challenging and new engaging techniques were required to help with sales demonstrations.

PAULEY offered a full 3D modelling service to create immersive solutions that would offer a valuable resource for the company’s sales force and a virtual training facility. The company also took full advantage of our bespoke digital services. We provided new interactive e-brochures and engaging imagery, including 360 models and video post-production. Using their new, immersive promotional solutions, Dugard have been able to engage their prospects much more quickly than they would otherwise have been able to, reducing sales pipelines and making it easier to give demonstrations on the fly. The solutions have also helped to promote Dugard as a forward-thinking company able to empower new technology to differentiate themselves from their competition.

Murata Power Solutions

“Trying to set a new technology standard is never an easy task in electronics. The animation created by PAULEY helped us to put the technology and its benefits into context and perspective for our target audience. Along with digitally generated stills, the animation attracted an unprecedented amount of media coverage and customer exposure for us. We couldn’t have asked for more.”

Paul Campbell, Marketing Communications Manager, Murata Power Solutions


Murata Power Solutions (MPS) contacted PAULEY in search of animated promotional material, interactive 3D models and client engagement solutions. With items as small as 1mm across, we had to find new ways of modelling and engaging clients. We worked collaboratively with MPS to showcase the benefits of the company’s latest electronic components using bespoke 3D animations, motion graphics and interactive PDFs. We incorporated product design into the video to highlight the size benefits of Murata’s components, along with its distinct approach to development. The result was attention-grabbing multimedia assets that help to reinforce the Murata’s message to its global client base. Once again, the range of products and solutions communicated Murata’s benefits in an innovative way and enforced a message of their commitment to leading edge technology.

Aquos Yachts

“Phil’s team at PAULEY is focused on delivering high quality, dynamic and visually impactful productions. Each project is undertaken with refreshing enthusiasm and a ‘can-do’ attitude. It’s a pleasure to work with a team sharing a commitment to creative excellence”

Rob Chappelhow, Director, Aquos Yachts


Aquos Yachts’ latest project, the 50 million pound 45-metre Big Fish super-yacht, had returned from a trip to Antarctica and the company was keen to highlight the success of the project to potential customers. The second challenge was to document the amazing story of its adventure so far from design concept to circumnavigation, to multi-award winning accreditations with immersive promotional solutions. PAULEY created a dynamic video presentation of the company’s trip to Antarctica to drive active participation – giving customers an enjoyable way to see the yacht in action and offer them a taste of the excitement of a trip on board. The collaboration with Aquos Yachts for their Big Fish Antarctica video was followed by the production of an overview video, highlighting the story and in celebration of the yacht’s first year of life.

The bespoke Antarctica video is now used on their website and has generated significant interest in the company and brand and has helped to generate extensive charter contracts. The first birthday circumnavigation video was used for a special celebration with the boat’s original production engineers and as the foundation for the company’s sales and marketing campaigns.

Somerset House

“PAULEY interpreted our brief and met all our expectations on time and on budget. They worked alongside us to determine the feasibility of our requirements, and effortlessly interpret what was achievable with the available budget. The new website has given us another method of communicating and streamlining key information to our clients which has saved the Trust considerable time. We would happily recommend PAULEY services.”

Greg van Duin, Operations Manager, Somerset House


For Public Visitors: Inside the building is a complex maze of corridors and rooms, all confusingly connected by staircases and lifts. Visitors continually had problems finding their way round which meant staff were constantly having to direct lost newcomers. For Tenants: Somerset House has a creative business hub of tenants. Their induction process was run using a paper-based system which was costly and difficult to manage. For Management: Somerset House has a range of meeting rooms and exhibition spaces that can be booked and required an efficient system for processing enquiries and bookings.

We produced a bespoke, interactive 3D layout of the 6-storey, three wing floor-plan for Somerset House to be incorporated into their existing website. The new facility includes an online induction process for tenants, staff Health & Safety interactive training, meeting booking processes and a whole range of facilities management and event attraction services. The result has been a huge success. The solution has enabled both cost and time savings for staff and tenants, as well as enabling the public to actively engage with this fantastic heritage site. The staff induction programme is now online and can be submitted digitally when completed, saving on the costs of printing tenant packs.


“PAULEY produced an online interactive tour for us and have been an invaluable and cost effective resource. They are always prepared to act with speed when the need arises, are professional and considerate, and their ideas are limitless, fresh and exciting.”

Sara Mills, Marketing & Communications Manager, Savills UK


The company’s Milton Keynes branch needed a time and cost effective way of visualising the city’s Theatre District for sales and public engagement opportunities. PAULEY produced a bespoke 3D interactive walk-through of the empty property, giving potential buyers an opportunity to explore the property from the comfort of their offices and homes. We also produced an interactive map of the site for visitors, along them a quick and easy way to find venues on the site. With the added value of these immersive promotional solutions, Savills were able to reach out to a larger potential customer base, helping sell the property in a shorter timeframe. Visitors to the site now use the online interactive map regularly.

David Horn Communications (DHC)

“PAULEY produced a bespoke E-Training system that has been sent out to police and government agencies around the world. It paid for itself within the first few months, reduced overheads and increased profitability and has proven incredibly successful thus satisfying our overriding objectives and initial requirements very effectively indeed.”

Graham Frost, Director, David Horn Communications Limited


The company identified that too much staff time was being taken up travelling to deliver live tuition on equipment, rather than investing time in business development. DHC were therefore looking for a new eLearning solution that was automated, interactive and future-proofed.

PAULEY created a bespoke multimedia training solution giving details of how basic equipment should be operated. This included a video introduction, 3D animation models and audio instructions in the form of a voiceover. The presentation has now been used for training around the world and has brought time and cost savings for the client.

The Vulcan to the Sky Trust

“PAULEY worked on our brief for a high level consultation document and almost instinctively developed a concept that improved and clarified our proposition. They understood not only the need for high quality design input but also the need to engage with senior decision makers. It is also refreshing to deal with an agency who have a commitment to good old fashioned customer service and who bring a ‘can do attitude’ to all their work even on tight deadlines.”

Michael Trotter, Business Development Director, The Vulcan to the Sky Trust


Vulcan to the Sky Trust required an Initial Consultation Document for their Vulcan Engineering Education and Experience Centre to include a wide range of architectural and engagement visualisations. The challenge centres on communicating this new message through multimedia channels to their global fan base through active participation.

We created a bespoke introductory brochure for the proposed educational experience that included visualisations of how the centre might look including architectural designs, interactive engagement, visitor attractions and a multimedia communications strategy. The new centre will inspire and educate a new generation of British Engineers. Since working on the initial project, we have also helped the Trust to design and create immersive promotional materials for their Vulcan Club members. The Trust has received unprecedented support from the public and key stake holders for Ve3.

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